Develop a media plan Essay

IntroductionI am going to define the EYWA company media essentials. And as well as identifying target audience and consumer profile, analysis the product foodstuff factor of the EYWA Company. Analysis the creative requirements of an advertising heart and soul and identifying media merchandise requirements , confirm the media budget and legal and voluntary constraints of the company of EYWA. 2. Characteristics of the target audience from the advertising brief. demesne sprite products are deoxycytidine monophosphate% natural and effective reasonable and innovative. The target audience consist of cleaning charwoman who are beauty conscious and who are looking for natural products. They are aware of the adverse effectuate of chemical-based skin care products. They are looking for natural products which are good value for money and pull up stakes their skin looking rediantand help fight aging.3. Prepare a detailed consumer profile EWYA Companydemographic informationGender Fema lesAge 25-54Marital status half of married and half of single train of educational attained females professional, Wives of professional Income approximately $150,000Geography profile- inner city and suburban areasPsychographic information occupationInterestOpinionValuesLifestyle4. Analyses market factor to determine the reach and frequency ask for each of the advertising media suggested in the brief. Media strategy EWYA Company using media for advertising such as TV, radio, womans magazines and health magazines. EWYA Company also using some of social website for examples Face book and cheep could also senior senior high school schoolly effective. Point of sale display in a major super market or chemist chain should also be considered. Level of involvement TV, radio, and magazines and social media are high level involvement.Point of sale display in a major super market or chemist chain comes in low level involvement. Product usage and lifecycle product usage is high and product l ife cycle comes in four sections. Advertising message characteristics it is reasonable price and light speed% Australia owned. Product characteristics The entire earth sprite product contains tamanu oil which has a unique capacity to reinforcement the formation of new tissue. Eywa is 100% Australian owned.Ewya products price are very affordable rather than the competitors products. hawkish situation other similar products on the market in term of product features and pricing. Create soft touch awareness for the Earth sprite products and differentiate the brand from its many competitors.Media enviourment it is combination of electronic and hardcopy media enviourment.5. (a) creative requirementEywa using mainstream media.ImagesActionColourWordsMusic and toilsomeColour plays important part in advertising. colour perception controlled by brain, eyes and influencing our emotions and actions and we commode use many colour such as black, blue, red, white, yellow, green, pink etc. Th rough the action add to the creative message by demonstrating how the product can be used and features of the products. Images based on the impact you want to make on the consumer. Music and sound I the key element in advertising like using the advertising slogan as part of the sound experience for the consumer can also make a big impact done brand association. The cost of this promotion is $5 million.Advertising message and media implication the catchy slogan Reconnect with nature. Eywa is 100% Australian owned.Ewya products price are very affordable rather than the competitors products. 6. Outline the product or process merchandising requirementsPoint of sale display space in a major super market or chemist chain should also be considered. Merchandising refer to any activity that aims to cover products or service using point of sale The product or service advertising be relevant to the specific communities. The product and service have an association with a specific media vehic le. A media merchandising strategy is to adopt a brand extension strategy. 7. Identify any relevant local, national or international legislation or standard that you may need to consider.