Marketing Coursework Example | Topics and Well Written Essays - 1000 words

Marketing - Coursework Example jump on is nonpareil of the most important demographic groups in marketing. Age changes are linked to products and services changes such that as the consumer moves from one age group to the next one they bequeath affect a change in products and service needs. For instance, an infant will have a need for infant formula while a teenager will not need infant formula. Gender is a demographic naval division that describes the sexual orientation of a consumer. Males and females will require distinctively different products and services. For example, a female would require tampons, skirts, and dresses while a male would require boots, trousers, and suits. Income involves demographic segmentation of a population based on earning groups. High-income earners will be able to afford more expensive, high quality and quantity of products and services while their low-income counterparts are restricted by their earning and would only afford to obtain low priced p roducts and services. Social stratification involves segmenting a population based on their perception of their social standing. higher(prenominal) social class customers will purchase high-end products and services while their low social class counterparts will purchase low-end products and services. Religion places specific demands on populations that would necessitate that they either accept or reject true products and services. For instance, Muslims are not allowed to consume pork as such opening a pork whipping in a Muslim dominated area would be an unsound business choice.